The advent of the internet and the proliferation of e-commerce platforms have transformed the landscape of commerce globally. This transformation is driven by the relentless advance of technology, and changing consumer behaviors. At the heart of this transformation lies the rapid proliferation of e-commerce, an industry that has fundamentally reshaped the way businesses and consumers engage in commerce.

E-commerce, characterized by online platforms, digital marketplaces, and seamless transactions, has not merely become an alternative channel for shopping; it has evolved into a global force, disrupting traditional retail paradigms, and redefining the very essence of commerce. What began as a novelty - a means to shop online - has metamorphosed into a ubiquitous force that permeates nearly every facet of our lives.

Central to the e-commerce revolution is its profound impact on consumer behavior. Shoppers today have at their fingertips an unprecedented level of convenience, choice, and control. They can browse, compare, and purchase products and services from the comfort of their homes or on the go, often with same-day or next-day delivery options.

This shift in consumer preferences, characterized by a preference for digital interactions and personalized experiences, has placed traditional retailers in a position where they must adapt or risk obsolescence. The rise of e-commerce has had a profound impact on traditional retail stores. Many brick-and-mortar stores have struggled to compete with the convenience and accessibility of online shopping.

This has led to a decline in foot traffic and sales, and many retailers have been forced to close their doors. Establishment of an e-commerce fulfillment center reduces retail employment growth in the host county by an average of almost 1,000 jobs per quarter. Sales in the average brick-and-mortar retail store fall by about 4 percent after a local fulfillment center opens.